Video News Release

A Video News Release (VNR) is a scripted, voiced and edited news package designed to fit easily into a newscast. To be successful, a VNR needs to have a strong news hook, good video and information viewers can use in their daily lives. A-1 Broadcast is comprised of former news reporters and producers who will help you write a script and produce a VNR that not only communicates your message, but also has news value

Services Include:

Story Development and News Hook
  • Creative consultation with client
  • Develop strong news hook that gives the client messaging new value
Full-service Production
  • Producer and Photographer shoot video content and interviews
  • Professional voice/news talent conducts voice over
  • Final piece is edited into news format
Media Pitching
  • Develop target media list
  • Mass fax, email and call media contacts to develop interest in VNR
Distribution, Monitoring and Reporting
  • Distribute VNR to local, national and specialty programming via satellite, internet and express mail
  • Video Monitoring Service (VMS) to track all television airings
  • Provide a detailed audience and ad value report