Video News Release

A Video News Release (VNR) is a scripted, voiced and edited news package designed to fit easily into a newscast. To be successful, a VNR needs to have a strong news hook, good video and information viewers can use in their daily lives. A-1 Broadcast is comprised of former news reporters and producers who will help you write a script and produce a VNR that not only communicates your message, but also has news value.

Services Include:

Story Development and News Hook

• Creative consultation with client
• Develop strong news hook that gives the client messaging new value

Full-service Production

• Producer and Photographer shoot video content and interviews
• Professional voice/news talent conducts voice over
• Final piece is edited into news format

Media Pitching

• Develop target media list
• Mass fax, email and call media contacts to develop interest in VNR

Distribution, Monitoring and Reporting

• Distribute VNR to local, national and specialty programming via satellite, internet and express mail
• Follow up with media contacts via phone to confirm airings
• Nielsen Sigma and Video Monitoring Service (VMS) to track all television airings
• Provide a detailed audience and ad value report