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Pick a Powder Press Release
Trace and Richard
Media Contacts
Betsy Helgager Hughes
BLH Consulting, Inc. for BC & GSK
Tele: (404)688-0415
Jennifer May
GlaxoSmithKline Consumer Healthcare
Tele: (412)200-3729
Schatzi Hageman
Hot Schatz PR for Trace Adkins
Tele: (615)782-0078

Trace Adkins Is Stuck And Richard Petty Won’t Help!
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins
Trying to Get Into Richard Petty’s No.43 Stock Car

Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each others world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.

BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through the series of spoofs, jabs, challenges and contests, Adkins and Petty will continue to take on new experiences in each other’s profession throughout the year. The funny moments have been captured on film and are regularly posted on Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.

Since June 30th, nearly 30,000 votes have been cast on where fans can vote daily for Team Richard or Team Trace. They are also voting for a chance to win an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in Early October.

GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, and Commit®, as well as many medicine cabinet staples -- alli®, Aquafresh®, Sensodyne®, and TUMS® -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

Known to many simply as “The King,” Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record number 200 races and seven NASCAR Sprint Cup Series championships in his illustrious career. His place was forever sealed in racing history in May 2010 as Petty was a member of the inaugural class inducted into the NASCAR Hall of Fame. Today Petty is as busy as ever mainly overseeing the operation of Richard Petty Motorsports in partnership with the Gillett family. The legend is also involved with the Richard Petty Driving Experience. Away from the track, Petty and his family strongly believe in giving back to the community. The King was instrumental in the development of the Victory Junction Camp, a special camp for chronically ill children, after donating acres of his land that the camp sits on today.

Trace Adkins is one of country music's most versatile and accomplished entertainers. His instantly recognizable baritone has earned 28 charted singles and 14 Top Ten hits, gold, platinum, and multi-platinum albums with total sales surpassing 10 million, membership in the Grand Ole Opry, a number of industry awards, and a secure position in the upper reaches of the modern musical landscape. Since entering the public eye with "Every Light In The House Is On" and "This Ain't No Thinkin' Thing," Trace has proven his ability to score with hits ranging from "Honky Tonk Badonkadonk," a rowdy barroom anthem which became an across-the-board phenomenon, to "All I Ask For Anymore," a moving modern masterpiece that earned Grammy nominations for Best Male Country Performance and Best Country Song. With music as his foundation, Trace has built a truly diversified career, becoming a sought-after guest on talk shows, a popular reality show participant, an accomplished actor, a world-class voiceover narrator and commercial spokesman, and a successful author. He is the official face and voice of BC Headache Powder, which is sponsoring his 2010 concert tour dates. On August 17, Adkins will release COWBOY’S BACK IN TOWN, his new album for Show Dog-Universal Music. The disc’s lead single, “This Ain’t No Love Song” has already become another Top 30 hit and is still climbing the charts. This summer, Trace is touring with fellow superstar Toby Keith for the high-powered American Ride Tour.