Cow-Clad Customers Get Free Chick-fil-A Meals
on Cow Appreciation Day This Friday

ATLANTA – July 6, 2010 - Chick-fil-A is issuing a cattle call! On Friday, July 9, Chick-fil-A^® restaurants nationwide will celebrate the company’s annual Cow Appreciation Day event by offering a FREE meal to any customer who visits one of the chain’s mall or stand-alone restaurants fully dressed as a cow.

Customers dressed “head to hoof” in cow attire will be rewarded with a free Chick-fil-A Meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a Dr Pepper^® (or other beverage choice). For those “too chicken” to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.

Chick-fil-A has launched a special website dedicated to the occasion, www.cowappreciationday.com. In addition to providing further details about the event, the site offers cow costume ideas and tips, as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes. For the first time, the Chick-fil-A “Eat Mor Chikin^®” Cows will embrace social media by tweeting, checking in on Foursquare and providing Facebook updates throughout the day from their profile pages.

Two online photo contests are also part of the festivities. A photo contest for adults is hosted on the Chick-fil-A Facebook page. A second photo contest for kids 10 and under called Show Us the Cow is available at www.showusthecow.com. Both contests will award free Chick-fil-A products for a year to the best cow-dressed customers, and children will also have the opportunity to win a $1,000 U.S. Series EE Savings Bond and a digital camera through the “Show Us the Cow” photo contest.

Now in its sixth year, Chick-fil-A’s Cow Appreciation Day continues to build momentum. Last year’s event – and the resulting turnout – confirmed that Chick fil-A has a strong following of customers willing to go to great lengths to show their appreciation for cows. More than 300,000 cow-clad customers stampeded Chick-fil-A restaurants across the country. Costumes ranged from simple cow-spotted t-shirts to full cow suits complete with furry ears, cow bells and homemade sandwich boards with personalized renditions of the “Eat Mor Chikin^®” Cows’ quirky messages.

“Cow Appreciation Day continues to be one of our best indicators of the great passion our customers have for our brand,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “It takes a loyal fan to dress like a cow for a free meal and, based on the stories we hear from our restaurant Operators around the country, we have quite a large – and growing – base of Chick-fil-A fans. Cow Appreciation Day is our way of thanking them for their loyalty, not to mention a day simply to have fun!”

The additional excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A’s beloved bovines is stronger than ever. For the past 15 years, the renegade “Eat Mor Chikin” Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the “Eat Mor Chikin” campaign have enjoyed such widespread public success that the chain has evolved the campaign into a fully integrated marketing program. In addition to clever roadside billboards, the “Eat Mor Chikin” Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation’s second-largest quick-service chicken restaurant chain (based on sales), currently with 1,500 restaurants in 38 states and Washington D.C. Chick-fil-A reached record sales of $3 billion in December 2009 and extended the chain’s streak of consecutive sales gains to 42 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House^® and Truett’s Grill^® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain’s websites, located at www.chick-fil-a.com, www.Chick-fil-APressroom.com, www.TruettCathy.com, www.Twitter.com/ChickfilA, and www.Facebook.com/Chick-fil-A.