B-Roll Distribution

B-Rolls and soundbites are the most widely used method of distributing a media campaign. A B-Roll is a 3-5 minute edited video followed by a series of soundbites which complements your written release, event or campaign. There is no voice over or reporter narration. The video is accompanied by a suggested anchor script that allows the local newscaster to use materials in a VO or package format.

Services Include:

Story Development

• Develop news hooks, craft an alert and write script
• Outline video progression

Production

• Shoot and edit video
  
• Write slates which include script, director commands, b-rolls description, contact information and other pertinent infor for news producers

Distribution

• Mass fax an email alert nationwide
• Identify target markets and producer contacts
• Distribute tape via satellite, digital newsroom delivery and /or US Mail
  

Monitoring

• Nielsen Sigma and/or VMS monitoring
• Follow up phone calls to media contacts